Mood board VS Storyboard

By March 26, 2020May 2nd, 2022Video Production

Mood boards and storyboards might sound confusing to someone who’s just set out to look for a video production agency for their next project. They’re not as complicated or even technical to understand as they sound.

The last video you just saw and liked worked because of many things. But the major part of the credit can be given to the mood board and storyboard prepared by the creative team behind it. Yes, both of them are different, serving different purposes. One cannot replace the other and vice versa. If you don’t know it already, let us quickly differentiate the two to help you understand their importance.

For years, master storytellers have used the mediums of mood boards and story boards to draw their inspirations, set the mood, theme and colour values before actually executing the project.

The versatility of these visual maps is such that they’re used by creatives of all the fields, from designers for their next line to photographers for their shoots. Whether they are formed by magazine cut outs or visualized on some software in a video production studio, we, as the leading video production agency will help you understand the importance of Mood Board and StoryBoard videos for the final production.

Visual maps are really important for

  • Better understanding: Both mood boards and story boards go a long way in understanding the tone, emotion, values, and chronology of events.
  • Synchronized team work: Visual maps enable multiple teams with varying expertise to work together in sync on the same project, without repetition of efforts.

So what is a Mood Board?

Post the brain storming session, multiple ideas start flowing which require an array of images to take shape. Well this why mood boards exist! Simply put, a mood board is a collection of visuals that capture the essence, emotion, the aesthetic, colour schemes, characters, composition, lighting, typography, background and the general style the agency is targeting for the final output.

A variety of resources go into the mood board, depending on the type of the project. We use mood boards to fill the gap between the initial thoughts and first draft. Using existing visual cues to form Mood Boards works as an abstract for your project, providing all the creative information as a collage. Unlike storyboards, they’re less technical and can be used as a guide.

A well-made mood board successfully maintains consistency of style, forms and characters, which capture the essence of the production. When the mood board is done right, it leads to an efficient storyboard, further enabling easy communication and hassle free editing in the latter stages.


“The storyboard for me is the way to visualise the entire movie in advance”
– Martin Scorsese

The main goal of the storyboard is to define and depict the flow of narrative throughout the video. This covers the visuals, animations, transitions, and other prominent elements. The essence of storyboards are the detailed per frame transitions, which consist angles of the shot, lights and composition. The whole process defines the outcome of the final production. With scripts and written actions alongside the stepwise frame progression enables you to visualize your dream project. Now that we got their difference settled up, let us see why people prefer using them both.

Advantages of Story board

  • Effective storytelling: Using a storyboard, you can help a learner visualise and provide a logical narrative of what the story is being conveyed.
  • Better visualization of the learning design: When thinking of ideas for storyboard, it becomes a great space for everyone on the team to explore the possibilities. It is a great opportunity to visualize better, re-think the UI design, animations & check the story flow.

Advantages of Mood board:

  • Responsive Design: It allows to establish a design system that can be translated across any medium or device.
  • Help establish the basics: Mood boards help establish the essentials for design: colour, typography and layout.
  • Saves time: Reduces the ideation time of a design project. Designers can create a library of Mood boards which can serve as their go-to patterns or modules when launching other similar projects.

See for yourself: guide to creating a storyboard for video production

As a leading video production agency, Communication Crafts knows just the right process that goes into creating that viral video! With this dynamic duo, any idea can come to life. Our team of experts transform your visual mood boards and storyboards into an epic video production. We make sure you’re a part of the fun!

Let the team next door show how it’s done.
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