Pick Your Ideal Instagram Video Format

By April 21, 2020May 2nd, 2022Video Production
Video Blog 25 V1 Instagram video format-07

In 2019, Instagram’s revenue reached an all-time high with 20 billion dollars as advertising revenue. It’s quite evident that Instagram is the top choice as a social media marketing tool. The potential of Instagram’s reach to trendy, relevant and young audience is undebatable. Combining two of the most powerful tools such as video and Instagram leads to extraordinary results! Every company on Instagram competes to post just the perfect content fit for their ideal customer.

According to a recent survey, at least 1 billion people use Instagram- everyday! That’s a lot of people and a lot of potential reach. Truth be told, this is just the beginning of Video content’s era. By the end of 2020, over 80% of the internet content would consist of videos.

It’s no surprise that video is being preferred by majority of the marketing companies. Let the best Instagram video marketing agency tell you why!

– It’s extremely powerful
– Easy to comprehend
– Generates organic and authentic leads
– Keeps your audience engaged on your page

Instagram offers a spectrum of ways to post videos on the platform. Want your video to automatically disappear after 24 hours? You got it! Want to post a 20-min short film? You got it too! Figure out the right method of posting with this guide.

In feed videos

In feed videos are a great tool to build an aesthetically appealing and interactive profile. Initially, Instagram only enabled square videos to be shared. Although, while horizontal and vertical formats have now been introduced, square videos will always be at the top! Its popularity mainly remains due to the ideal amount of space it covers on one’s screen, allowing the display of the caption and holding maximum user attention.

Format: MOV or MP4
Frame rate: 23-60 FPS
Bitrate: VBR, 5 mbps maximum
Duration: 60 seconds maximum, 3 seconds minimum
File size limit: 100 MB

Instagram Stories

Instagram stories stay for just 24 hours and disappear. Its multitude of features display a high level of engagement from the audience such as polls, questions, quizzes and stickers. It’s known that stories have a significant impact on the company’s relation with its audience. The informal nature of stories connects to the audience straight away and keeps their attention for a long time. Don’t worry though, you can keep a track of your stories by accessing the previously posted stories through profiles archives.

Format: MP4
File size: try to stay under 15 MB
Duration: 15 seconds per individual Story
Dimensions: 1080 x 1920 pixels
Aspect ratio: 9:16


IGTV is the perfect platform that enables you to showcase your expertise and knowledge in your field. It allows you to post longer duration content and has easy sharing options! It appears on your feed and has duration flexibility- best of both worlds! Its educative and informative nature reaps major benefits for any company that wants to hold their audience’s attention. You can upload that 15-min DIY tutorial from your phone and if you wish to go a little longer, you might want to switch on that desktop!

Format: MP4
Aspect ratio: 9:16
Frame rate: 30 FPS minimum
Resolution: 720 pixels minimum
File size limit: 650MB for videos up to 10 minutes
3.6GB for videos up to 60 minutes

Your guide to create the perfect Instagram video

Use Text: We mentioned in our previous blogs that most users watch their videos on mute. People are bound to remember your message when you provide it in an interactive manner. Colorful, dynamic and fun text often catches your audience’s attention. Text even highlights and enhances your message.

Ps: Don’t forget your caption and #hashtags

Engage your audience in the first 3 seconds of the video: Your audience is bound to keep scrolling if they think that your video isn’t relevant. A lot of movement, bright colours, eye catching thumbnail and a great caption is bound to captivate your audience. Make the best out of the first 3 seconds!

Have a Clear Call to Action: We’re all well aware of the fact that viewers want content can be easily conveyed and understood, right? So there are high chances they won’t click on ‘link in your bio’. But making a crystal clear call to action will drive your audience to ‘learn more’ or ‘keep reading’ button!

Be reeeeally creative and fun: Viewers don’t appreciate being pushed to buy something, so rather try to blend that video as just another cool video on their newsfeed! Think out of the box and wow your audience by bending the rules. How do you get your video to be noticed out of thousands of other videos? Well, you can always count on our experts! Contact us for the scoop 😉

Test your content with your audience: It’s always a good idea to make your audience feel important and connected to your brand by including their opinions on your advertising campaigns. For example, post two options of the font your liked for your new product and take a poll between a and b. Similarly, polls can further be analyzed for video content as well!

Instagram is just the perfect platform for any brand that wants to grow their business. Take your marketing strategies up a notch by correctly using Instagram. As a leading video production agency as well as a social media marketing company, we know how to make this powerful duo work.

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