Even though people invest a great deal in creating their business website or app, it would be ineffective without being able to reach more audience. It is this place where social media platforms play a crucial role by helping in increasing the awareness of the brand. As of now, with more than 2.50 billion monthly active users, Facebook is one of the most popular social media platforms in the world. Accounting for more than 45% of the social media monthly traffic, creating a business page for your company on Facebook can help reach more audience you desire.
There are hundreds of creative ways to market your brand. You can run ad campaigns, create testimonial videos, list products and so on. However, before those leads turn into customers, they would surely want to instil their trust in your brand.
Make no mistake that potential customers do not check your page thoroughly! They surely will. They want to trust your brand and be sure that what you have to offer is the best in the market. So you can be sure that the first impression truly matters on Facebook.
When the leads visit your page, the first thing that they will notice is the cover video.
What is Facebook Cover Video?
A Facebook cover video is a short video that appears prominently at the top section of the Facebook page. All cover videos are public, so anyone that visits your page would be able to see it.
So why is a Cover Video so important?
Because they provide endless possibilities for increasing brand awareness. Along with providing ways to boost business sales at the frontline of the page! To name a few, you can highlight your brand message, promote an event or show off your products.
Facebook has even beaten Google and taken the number one place where customers find retail products. With more than 100 million hours of video watched daily on Facebook, it is clear that people feed on good trendy content.
Video catches the eye and draws people in- plus a cover video gives a professional look. If you play your cards right, surely your cover video can go viral as well! It is an easy opportunity to attract people easily.
Make sure your Facebook cover video is impressive by keeping a few essential things in mind. What might those be? Let me lay it out for you.
7 things that make a Facebook cover video compelling:
1. Just the right specs
According to Facebook, here is what the cover video should be like:
- The dimensions should be at least 820 x 312 pixels. For best results- 820 x 462.
- The video should be anywhere between 20-90 seconds in length.
- There should be no copyright issues.
- Should not be deceptive or misleading. Keep it short and crisp.
- Video format should be .MOV or .MP4.
Make a Facebook cover video using these guidelines- and you are already off to a great start!
2. Stand out with animations
What better way to hook your audience to your brand than showing them an animated cover video that they can easily resonate with! Animated Facebook cover not only helps curate a positive attitude, but it gets the message across easily and convinces the potential customers to buy the brand’s products or services.
With so many animation styles to choose from, you need to select the right one that can help establish a better relationship with your potential customers.
3. Stay relevant
A video that is too fast or too stuffed can be a downer for the viewers. You need to make a Facebook cover video in a way that gets straight to point. It is no place to go into details! The video must talk only about the main points you want the audience to know.
4. Add text
85% of Facebook users watch videos muted. Make sure your video can be understood without audio. Often people tend to mute the video, so you need to add appealing typography (subtitles) which they can easily read and understand what the video wants to convey.
5. Just the right colour combination
Draw the attention of the target audience by selecting the right colours that appeal to them. Colour psychology plays an intriguing part in creating a Facebook cover video. Understanding how your target audience usually reacts to different colours is imperative while brainstorming how the video is going to be.
6. Blend it with music
Without the right music, it is sure to be yet another dull video. Adding good music is helps set a good mood for the viewers & curates a positive vibe for them. The goal is to make your customers or potential customers equate your video tune straight with your brand.
You would not want the audio to be too loud or distracting, which makes them stop watching. Use it wisely- it is sure to create an immersive video experience for your audience.
7. Add an engaging call-to-action
Sooner or later, you want your leads to convert. And to make this happen, you need to add an engaging CTA button. You need to add text that compels the viewer to try your products or services. Something said like “Compare features” or” Get 25% off on your first order!” is sure to get the customers attention and make them engage with the CTA. Also incorporating contrasting colours for the CTA can help attract the eye and enforce the click. This way you can be sure that your target audience is more likely to interact with your brand.
Make it work for your business!
That sums up what you must include in a FB cover video.
At last, when it comes to producing the video, there are just so many aspects that come to play. With so many things on the plate, most brands go with a professional Facebook cover video maker. A well-known video maker company knows how to make resounding videos that the audience loves watching.
And that’s what we are known for!
With 15+ years of experience and a team of 150+ experts, the team at Communication Crafts has profound expertise in creating many types of videos. Being a leading video production company, over time, we have produced appealing, unique learning videos globally for our customers. From creating custom video marketing strategies for your business to the production of the Facebook cover video, we do it all! Our teams consist of professional script writers, expert animators, and video producers that create animated videos appealing to the human eye! As per your requirements, we select the best animation style that helps deliver content which will leave your audience amazed. Simple as that. Customer satisfaction is of utmost importance to us- we strive to achieve it.