8 Types of Social Media Video That Work for Any Business

By November 12, 2020March 7th, 2022Social Media Video

As we have already talked about how social media video is the easiest way to increase business sales, this time we are focusing on the different types of social media videos to create for your channels.

We already know videos generate more engagement than any other type of content. Instagram Videos get an average of 150 comments per post, almost triple of what written content ideally can get. With around 4 billion people using social media daily, 93% of video marketers have said to land a new customer, thanks to a video on social media.

But with different social media video platforms, varies the type of social media video to produce- that can deliver the most intriguing results.

For example, Tweets with videos see 10x times more engagement than those without it. LinkedIn users are 20x times more likely to share video content than any other type of video, and it is seen Pinterest users are more 2.6x more likely to purchase after viewing video content on the platform.

If done right, social video marketing can drive great response than any other type of content on social media. But ‘done right’ is key here. Creating video content for social media, by choosing the most effective type of video that fits best with a specific platform makes videos trend. Selecting the best social media video strategy for your business is essential.

Here are the best types of social media videos that help engage much better.

1. Interview
2. Q/A Tutorials
3. Behind-the-scenes
4. Live Videos
5. Product Video
6. User-Generated Video Content
7. Giveaways & Contests
8. 360 Degree Video

Best types of social media video

1. Interview

This style of video is close up and personal, and the interviewee might be a subject matter expert or a customer who wants to ask something specific. Informative interviews or Q&As are a great way to engage your audience and answer their burning questions.

This type of social video is a great way to tell a story and engage better with the audience. Would you rather hear about a great game of football from Messi or a person who has studied it? The small details and anecdotes from a person who has lived it brings a story to life.

Interview Q/A videos are authentic and a great way to get the information straight from the experts to the intended audience. Break the interview video into small segments to share on social media with a call-to-action pushing the leads to your landing page where the longer version lives.

2. Q/A Tutorials

Tutorial videos are one of the most searched videos online. Customers are always searching for the right way to use the products. Creating a how-to video would work wonders in engaging the audience. For social media video for business, tutorial videos are perfect. Since people always require tutorials, you can easily give them what they are looking for.

But make sure that the video is short and crisp as no one is going to watch a 30-minute video on Facebook. Keep it simple and provide a step-by-step solution and this format can create incredible engagement for your brand.

Pro tip: Make sure you regularly create tutorial videos for new products or services you launch.

Need help making effective tutorial videos? Give this a read. It will help.

3. Behind-the-scenes

People love to peek behind the curtain! It’s a great way to highlight your company culture and build trust and connection with your audience by showing the people what goes on in the company. Create a video which shows how a day at the company is. Not only show the work that the teams do, show your audience that your staff is enjoying their time and putting in that extra effort for customers.

Here are some neat ways to create behind-the-scenes videos:

  • A call to action at the end of the video tying it to the desired action you want them to take. In most cases, it is the business website where customers can buy products.
  • Time-lapse footage of the entire workspace. After all, who doesn’t enjoy watching a cool time-lapse!
  • Showing how the teams’ strategies of new products, along with creating solutions that provide customers with the best experience.

By creating such videos and sharing it on social media, the consumers have an opportunity to learn more about the brand they frequently buy from- adding value by enhancing and increasing their overall experience.

4. Live Videos

Since the introduction of Live Video feature on Instagram, YouTube & Facebook, people have enjoyed creating and watching live videos. More than 1.1 billion hours of live video content was watched in 2019. With more than 35% of video marketers adopting it, Live Video is becoming one of the most incorporated social media video strategies as of now.

Live streams are a fantastic way to make your brand seem more transparent, while it boosts engagement and fosters a connection with your audience.

You can use it for:

  • Behind-the-scenes
  • Q/As
  • Contests & Giveaways

This type of social media video creates a unique approach to establishing a better relationship with customers. If your existing social media strategy wasn’t working, adopting live video for your social media video campaigns would do the trick.

Pro Tip: Before you start your live video, you’ll want to plan out your live event ahead of time to ensure that it’s both valuable and professional looking to your audience. Also, make sure you have good internet speed and good phone camera (quality matters).

5. Product Video

Rather than write a blog about your products or services, try creating videos for the same. 80% of people buy products after watching videos talking about products.

Launched a new product? Create a social media video for it!

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It is fun to watch and if you play your cards right, it is sure to get viral. An informal social video can seem more authentic than an ad, and encourage people to click “buy”.

Product videos give you the power to transform a product from just something to buy into an actual part of the customer’s life.

6. User-Generated Video Content

User-generated videos are a little different from the other main types of product video because they aren’t created by you. The most popular user-generated videos you’ve likely seen across social media include customer testimonials, tutorials and “unboxing” videos.
This type of video can lend credibility, trust and social proof coming directly from the customers. We know that customers always look for reviews to ensure trust before buying, capitalizing on it by re-sharing user-content on social media instil trust in people.

Pro tip: Speed up the process by hiring influencers who already have a large loyal following. Their created videos about your products are sure to create a buzz among people and will trust your brand (people trust that influencers would share the best products).

7. Giveaways & Contests

Everyone loves a deal! Offer your social media followers an exclusive deal and grab their attention with an eye-catching video promoting a sale. Social media marketing videos for such occasions are a delight for the customers.

Everyone likes free stuff! Contests are a proven way to increase your brand’s engagement. You can hold contests telling your customers to upload videos of them using the products. This is just one way to do it, there are a lot of ways to use videos to extend your reach.

Even create videos to promote your contests! And at the end, make a video announcing the winner- host a live video or just upload it!

8. 360 Degree Video

An immersive video format, 360-degree video records a view in every direction at the same time using an omnidirectional camera or a collection of cameras.

These videos show a viewer different parts of the scene depending on which direction they turn their screen to change the view. This format is a good choice for brands looking to put an interactive spin on their video content.

Brands have used it effectively to provide a unique perspective on an activity, showcase a space or place, and to give viewers the experience of “being there.”

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Videos have now become the favorite medium of content on social media. 7 out of 10 millennial are likely to watch a brand video when shopping online, videos are enabling brands to draw customers from social media platforms to buy their products or services. This is the reason videos are here to stay.

And getting social media video strategy spot on makes all the difference in the world. From running social media video ads to social media campaigns- you need to create the best types of social media videos that people will love watching. For social media platforms, from video length to the type of video would vary.

And getting it right all the time is what grows a brand’s engagement, credibility and sales. That’s why companies go with a professional & well-established video production company.

This is where Communication Crafts comes to play! One place for all your business needs.

We create custom video marketing campaign strategies to keep each aspect of the video in mind while we produce it. Our expert video producers, study your target audience thoroughly and choose the best type of video to produce. We are a company who wants to genuinely create success for our clients.

We create social media videos that make people want to click “buy”.

Get yours now!

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